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How to Build a Retention Report for New Users | Amplitude

Amplitude · 136 views · 2025-06-02 · 3:00

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Want to unlock the secrets of your new users’ behavior in the first 7 days? 📊 In this video, we dive deep into how to track 7-day retention in Amplitude, so you can pinpoint what actions users take (or don’t take) during their crucial first week. We’ll walk through how to build a retention report, define meaningful events like ‘Play Song’ or ‘Add to Cart’, use return-on settings, and visualize trends with bar charts and weekly buckets. You’ll also learn why understanding usage intervals is key to identifying churn risks and how to make data-driven decisions that impact your growth and engagement.

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