Do you know this guy? | Internet Explorer

internetexplorer · 3.1M views · 2012-11-29 · 1:54

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Overview

A two-minute Microsoft ad for Internet Explorer 10 in which a karaoke-style song addresses people who hate the browser. It is part of the "browser you loved to hate" campaign.

On Hacker News

Cited in threads about IE's reputation as an example of Microsoft's self-aware, funny advertising.

Recommended by 3 HN people across 2 months · HN mentions 2012–2013

Topics

Tech company stories & documentaries Arts & entertainment (other)

What people said

nwilliams · 2013-07 · Recommendation
That comment reminded me of the Microsoft ad video targeted at web devs. [VIDEO] Interesting and funny video, regardless of if you think anything changed.
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sharkweek · 2012-12 · Recommendation
I thought this was "hip" or whatever you want to call it, and pretty clever for a long term hearts-and-minds strategy -- [VIDEO]
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mynameisvlad · 2012-12 · Recommendation
Their newest ads are pretty awesome. Surface's dancing ad [LINK] , the IE9 dubstep [LINK] , the IE10 troll [VIDEO] , and the various Windows 8 international musical ads (the wave after the countdown ad) [LINK] [LINK] and [LINK] are definitely a step way up from previous ad campaigns that Microsoft launched. All in all, the Windows 8 ads are IMO fresh, and definitely leaning more towards the younger adult hip side. And they're pulling it off pretty nicely.
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Sources

Video by internetexplorer, played through YouTube.

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