How CFOs think about GTM in modern SaaS | Formalize CFO at SaaStock USA
From the video description
In this interview, live from SaaStock USA, Will Brightling GM, USA at SaaStock speaks to Christian ‘CJ’ Jessen to understand how finance leaders think about SaaS GTM today. The conversation covers how CFOs think about growth vs profitability, which GTM metrics matter most, how GTM leaders can speak their CFO’s language, and where AI is delivering real ROI (and where it still falls short).
Topics
Sources
Video by SaaStock, played through YouTube.
- Indie Picks
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