How to Write SaaS Copy That Actually Converts: Using Emotion to Drive Trials, Revenue & Retention
From the video description
Most SaaS copy reads like a feature list. It's technically accurate, completely forgettable, and quietly killing your conversion rate. At MicroConf Europe 2024 in Dubrovnik, copywriter Lianna Patch delivered a session on how to inject emotion into your copy without resorting to manipulative direct-response tactics or cringe-worthy hype. Your B2B buyers are humans. They have feelings. And 95% of buying decisions are made emotionally first, then justified with logic. Your copy needs to meet them there.
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Video by MicroConf, played through YouTube.
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