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Bootstrapping An Eight-Figure Business | Michael Martocci, SwagUp

Greg Isenberg · 2.9K views · 2022-03-11 · 58:04

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What does it take to build a successful bootstrapped business? Michael Martocci (@MichaelMartocci) is the right person to ask. The Founder and CEO of SwagUp grew his bootstrapped brand to more than 8-figures in revenue in just 3 years. On this episode of Where It Happens, Michael shares how to overcome the zero-to-one hurdles, finance secrets, and why he believes bootstrapping is the right way to build your startup before seeking venture capital.

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Video by Greg Isenberg, played through YouTube.

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