How You.com rebuilt its GTM strategy for the AI era (10x MQL growth)
From the video description
In this episode of the SaaS Revolution Show, Alex Theuma is joined by Kady Srinivasan, former CMO of You.com and current CMO at Freshworks, to break down how You.com rebuilt its go-to-market strategy for the AI era. After multiple product pivots (from consumer search to enterprise AI infrastructure) Kady scrapped traditional SaaS playbooks and rebuilt You.com’s GTM around AI-driven workflows, automation, and a multithreaded marketing model. The result: 10x MQL growth and an 86% increase in ACV in just two quarters.
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Video by SaaStock, played through YouTube.
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