Advanced Retention: 4 Days Out of 7 | Amplitude
From the video description
Tired of shallow DAU and WAU charts that don’t tell the full story? In this tutorial, we break down how to track 4D7 usage metrics in Amplitude — that’s users who engage with your product 4 or more days out of the past 7 — and graph this metric over time. It’s one of the most accurate ways to measure true product stickiness and recurring engagement, especially for products with episodic usage patterns like marketplaces, SaaS tools, or consumer apps.
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Video by Amplitude, played through YouTube.
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