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How Great Leaders Inspire Action | Simon Sinek | TED

TED · 22.9M views · 2010-05-04 · 18:35

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Overview

Simon Sinek's TED talk presents the 'golden circle' model: great leaders and companies inspire action by starting with why they do something, before how or what. He illustrates it with Apple, Martin Luther King, the Wright brothers and, as a counterexample, TiVo.

On Hacker News

HN commenters cite it to explain why customers buy into a company's beliefs rather than its specs, especially in threads about Apple, marketing and product messaging.

Recommended by 4 HN people across 5 months · HN mentions 2011–2022

Topics

Management, leadership & organizationsProduct, marketing & sales
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start with whygolden circleapplemarketingleadershipted

What people said

mtgx · 2018-05 · Strong recommendation

You can apply this idea to everything, though. "How is it the interest of Github stockholders to not censor certain projects when China starts DDoSing the whole site?" or even "How is it in the interest of Cloudflare to raise the prices for all of its customers, just to protect a site Russia doesn't like?" It can't all be about money. Companies that think only about money fail in the long term. If you don't believe that, then I urge you to watch this Simon Sinek video: [VIDEO]

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viktorcode · 2020-12 · Recommendation

I find this a rather simple take on Apple marketing. Not saying it is wrong, but surely it can not apply to other products. I recommend watching this take instead. 10 years old, and still clicks: [VIDEO]

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peteforde · 2019-01 · Recommendation

This essay is in radical need of a TL;DR. If something is this important, you owe it to the subject matter not to bury the lede under a mountain of history and flowery exposition. Ask yourself: who is this for? People who are not already deeply passionate will stop reading unless they are engaged in a minute of reading. Note that a minute is being extremely generous; on a commercial consumer site, it's apparently an average of 7 seconds before someone will click away. I recommend that you check out this video and reconsider how you might reframe your message as a call to action that speaks to a better future we can create together. [VIDEO] I even jumped you to the good part.

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Sources

Video by TED, played through YouTube.

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