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Start with why -- how great leaders inspire action | Simon Sinek | TEDxPugetSound

TEDx Talks · 13.8M views · 2009-09-29 · 18:02

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Overview

Simon Sinek's TEDx talk arguing that great leaders and companies inspire action by communicating why they do something before how or what. He uses Apple as his main example.

On Hacker News

Recommended as a quick way to get the core of 'Start with Why' for pitches and communication, though some note small companies are not Apple.

Recommended by 6 HN people across 7 months · HN mentions 2015–2024

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What people said

mosselman · 2024-01 · Recommendation

I totally agree. Coming across Simon Sinek's 'Start with Why' has helped me a great deal in communicating in general. Even in conversations this applies: [VIDEO] I also suggest reading his book. In terms of this theory you should communicate like this: Why, How, What You are starting from your 'What'. I haven't really grasped the core of your product, but to restructure it could be something like: Stop wasting time looking up documents, e-mails and chats in different systems. Stop paying for 20 different single purpose services just to run your business. By having everything in one place it is easier to find and share information throughout you business. Creating custom combinations of docs, chats, sheets, forms, etc will allow you to create the tool to support your own processes and ways of thinking rather than having to learn some app's way of thinking. Nino allows you to quickly build your own custom flows using modular building blocks. Create the tools that you need and have all of your information in one place.

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mosselman · 2023-12 · Recommendation

All your communication could be stronger if you flip it around and start with why: [VIDEO] Apart from that I am so excited to try it this holiday

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ljf · 2023-08 · Recommendation

Brilliant summary here of how Apple often focus on 'Why' you need something - rather than pushing the 'What' it is. They smashed this for the ipod, the iphone and the ipad - and more recently with headphones. Will be interesting to see if they can manage this for VR. 'Start with Why': [VIDEO]

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