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Apple - Here's to the Crazy Ones (1997)

vintagemacmuseum · 695.3K views · 2010-05-24 · 0:30

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Overview

Apple's 1997 Think Different commercial, 'Here's to the Crazy Ones', which launched the campaign after Steve Jobs returned. It celebrates misfits and unconventional thinkers.

On Hacker News

HN cites it as an example of Apple praising the word crazy, though some call it vague feel-good marketing at odds with today's Apple.

Discussed on HN; no positive recommendation is recorded in this export · HN mentions 2013–2021

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What people said

29083011397778 · 2021-08 · Reference

I can't say which distro grandparent is using on their Pinephone, but when they say split-screen they could very well mean, literally, what one would find on a desktop. While personally, this sounds cumbersome to me, some people have very unusual ways of using their Pinephones. To me, that's awesome - we've settled on "how one uses a mobile phone" based on what Google and Apple have designed. Having new, off-the-wall ideas will lead to some people doing slightly insane things, and I say that in the most positive way possible. Finally, as long as we're straying firmly off-topic: What some people are doing with their mobile Linux devices always reminds me of an Apple ad [0], from when "Think Different" was still the motto of an underdog. [0] [VIDEO]

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mastazi · 2021-06 · Reference

I think it's a matter of angle, in western popular culture "crazy" often has a positive connotation, for example I remember seeing an ad with the line "For the crazy ones". In other instances, it's the opposite, in my wife's home country for example, "crazy" is used as an insult and it's highly offensive. Edit: the ad was this one [VIDEO]

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fimdomeio · 2019-10 · Criticism

of course Apple is not what it used to be and this is just marketing talk but just look at the "here's to the crazy ones Apple comercial": [VIDEO] Can any entity glorify civil disobedience historical figures and bend to the wills of a country known for gross human rights violations? Of course it can but it shouldn't.

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Sources

Video by vintagemacmuseum, played through YouTube.

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