SaaS Sales Demos: Why Getting a No Is Better Than a Yes
From the video description
Most SaaS sales demos chase a yes. This B2B SaaS demo breakdown says chase a fast no instead. Dustin Puryear shares what he learned reviewing live sales demos with a group of bootstrapped founders. Every two weeks, Dustin Puryear runs a peer group where B2B SaaS founders review each other's real sales demos. At MicroConf US 2024 in Atlanta, he walked through the patterns that kept repeating: signups buried in the footer, intake forms that let bad-fit prospects through, decks skipped in favor of a screen share, and follow-up that stops when the call ends. His argument is that a demo is a filter. A bad B2B customer is expensive to onboard, train, and host, so the demo's job is to surface…
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Video by MicroConf, played through YouTube.
- Indie Picks
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